Audience Navigator

An Audience Analyzer, Optimizer and Reach expander for Campaign Managers

The system analyzes the business' data and automatically detects and creates audience groups. It then extracts insights on how to expand reach & optimize advertising accordingly. This was a new product meant to streamline resource allocation for marketing professionals.

The Audience Dashboard
Users can filter insights by funnel stages (on the left), and then review and act upon suggestions as they see fit. They are provided with estimates for each action, based on current data.

Recommended action
Suggestions can be comprised of more than one action.. and the users can choose which ones to go through with

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